E-fast food service from Birmingham is mushrooming
Marcus Rezaei, managing director of Meal2Go, celebrates with deputy MD Ali Taranssari and Izabella Krzewinska. Pizza Quarter 2010
A Birmingham service that helps people to order takeaways over the internet has taken off around the world.
The service, Meal2Go is riding the wave of budget meals, bringing speed and better business to the fast food market.
The city that birthed the Balti belt is giving a boost to restaurateurs from Birmingham to Kuwait.
Their trade has now risen despite the recession, as more couples eating at home discover it is easier online.
Small individual restaurants who join can compete with nationwide chains by becoming part of a national database which diners can access at the tap of a button.
Hungry diners order meals online, enjoying rapid delivery, no confused orders, and even bonus points, to save cash on their next meal.
The Hockley-based Meal2Go was set up as the first of its kind by Aston University graduate Marcus Rezaei (crct) just over four years ago, and supports more than 2,190 restaurants and takeaways.
Managing Director Marcus Rezaei, of Birmingham, said: "We are working overtime ten hours a day to keep up with the demand. "
"Our service is bringing business to takeaways who are the 'little guys', and giving a wider choice to customers, who tell us it's a brilliant way to order a meal, whether they like Chinese, Indian or vegetarian. It's amazing how fast it is growing."
© Meal2Go.com LTD 17th July 2010